Product

The product would be to create a normal kind of food that would just be eaten camping, and turn it into something that has a feeling. "Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering." Tinfoil dinners are normally just a full meal, but I want it to create that feel of want and need, like you're craving it, craving a Tinfoil dinner straight from a campfire, where will you go for that? You know exactly where to go, and that is The Hungry Camper. Same thing with S'mores; where will you go for a straight from the campfire, woodsy taste? You can't just get it from your house, even if you have a fireplace, like who does that? It isn't good or smokey or even warm feeling. You go and get your family and friends and you know exactly where to go. Straight to the Hungry Camper! That is the kind of product that you need. "Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."
"Product development: A strategy for company growth by offering modified or new products to current market segments."
With Hungry Camper, for a specialty night, we might have some special kind of chocolate other than the original Hershey's Chocolate bars. We might get some Ghirardelli chocolate for a premium food. Or for the Dutch Oven pies, we might go and actually make the pie filling with fresh apples, other than the apple pie filling cans they have for sale. It all depends on how much we are making, and how much demand there is for it.