For a small business like the Hungry Camper, we have to have a certain kind of strategy in order to make it known and to market it better for it to be successful. Because it is a small business, there will pretty much be one main person doing the main things, while little add ons are there to help. Really, it'll be all one main person, with little help from others.
"Marketing implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Marketing)
Of course, getting to know the customers is better than anything, and because of how the Hungry Camper is, it'll be easy. A bunch a people around a campfire, enjoying life and talking. It's all very personal, and I think that is a really great way to get to know our customers, and they keep wanting to come back for more, as well as inviting more people. The way that this is a really good way of marketing is that it'll make the customers feel really comfortable and enjoy their experience, which is what we really want. They'll go and tell everyone they know about it, and that will be how it goes. The customers always enjoying their experience, going and telling everyone, and it'll just all go together. "To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment." (Marketing)
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