Target Marketing Strategy

"McDonald’s say “I’m lovin’ it.” Such deceptively simple statements form the backbone of a product’s marketing strategy." Hungry Camper's slogan is, "Camp food without even leaving your city." It describes what we are all about, without going into too much detail. With this, it will be known and it is catchy, it catches the customer's attention. "Marketing strategy: The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships." Once Hungry Camper is local, people who don't want to leave the city to fulfill their craving of camping food will be able to get such food without leaving their place of living. That is one thing that we are aiming for. This food isn't something that is easily accessible to most people, but it is enjoyed by most people as well. Using this to our advantage, Hungry Camper will easily become a known name to anyone in any city that it is at. Locally, even though it is the city, people are going camping and enjoying the outdoors ore often, so of course they will want the food that feels like you're camping. As well as being outside and near a fire, sitting with people of the same interests, and good vibes, who wouldn't want to go to Hungry Camper for some good old fashioned food and the feel of camping?