The Objectives of the Hungry Camper is mainly to be sure that the customers enjoy their experience. Other than that it is to make sure we stay within budget. Staying within budget is much needed because we are a small business to begin with. If we go over budget, we could be screwed and not be able to have our business anymore because of the fact we have no money because of going over budget. "Defining the problem and research objectives is often the hardest step in the research process." This would be a main problem and it would be defined almost immediately.
"Objectives and issues: The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."
In order to stay on track, there will be a set amount per thing that we need to have. There will be envelopes specifically made for each thing needed, so we stay on budget.
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