EOC Week 9: Evaluating Three Mission Statements

Latora's Mission Statement was short and sweet, as well as catchy and understanding what shes wants the customer to get from her business. "To our consumers... Our mission is to bring better food and unforgettable experiences through superior customer service, "that will leave your stomach and wallet satisfied"."

Lori's Mission Statement is funny and also clever again, which helps describe what she wants the customer to really get out of her business as well. “Making the cheesiest quesadilla’s and serving it with a bright cheesy smile.”

“A clear mission statement acts as an “invisible hand” that guides people in the organization” (Marketing: An Introduction 39) Which is exactly what Latora and Lori's Mission statements do.


Taylor's Mission Statement shows that she means business and gives exactly what the customer wants, and they know exactly where to go. "Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences."


"A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: Glossary) This is what Taylor's mission statement gives us, what she wants to accomplish and how.