EOC Week 10: Benefits vs. Features

The features are the obvious things, that my business will be portable, that I have food that involves being surrounded by camping, as well as a campfire to go with it, and also being near a camping store helps a lot. The food will involve hamburger patties, carrots, potatoes, etc. You put it in tinfoil and put it on the grill on the campfire. The dessert will be s'mores, which, of course, consists of graham crackers, marshmallows, and Hershey's Chocolate Bars.
The benefits of these things will be that since it is a camping food business, it will have that feel of being in the wilderness, the essence of waking up and smelling the clean air, away from any kind of city. The fire will bring back the smell and feeling of being with your friends and family, knowing nothing will ever be as special and warm as it is right then, laughing and enjoying yourselves. The food will have that not necessarily home feel, but the feel of getting a full amount of calories in one easy to make meal. The desserts will definitely have that surrounded by a family feel. You will have a choice of either Dutch oven pies or the traditional s'mores. Dutch oven pies have a warm in your stomach feeling, where everything about where you are at falls into place. S'mores is like you are a child again, eating so many before the campfire goes out, and falling asleep under the stars. It reminds you how much you love being outside with family and friends.

EOC Week 9: Evaluating Three Mission Statements

Latora's Mission Statement was short and sweet, as well as catchy and understanding what shes wants the customer to get from her business. "To our consumers... Our mission is to bring better food and unforgettable experiences through superior customer service, "that will leave your stomach and wallet satisfied"."

Lori's Mission Statement is funny and also clever again, which helps describe what she wants the customer to really get out of her business as well. “Making the cheesiest quesadilla’s and serving it with a bright cheesy smile.”

“A clear mission statement acts as an “invisible hand” that guides people in the organization” (Marketing: An Introduction 39) Which is exactly what Latora and Lori's Mission statements do.


Taylor's Mission Statement shows that she means business and gives exactly what the customer wants, and they know exactly where to go. "Poultry in Motion aims to serve healthy, affordable, local food on- the-go. But most importantly Poultry in Motion serves quality; quality food, service and experiences."


"A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: Glossary) This is what Taylor's mission statement gives us, what she wants to accomplish and how.

EOC Week 8: Creative Content

For my pop up campfire restaurant, I will be taking photographs of all of the foods that I am planning on showing for this project. A menu will be made, and maybe even a little commercial stating how people want s’mores or anything cooked on a campfire, and they just can’t make the right taste without going camping, and then they find this pop up restaurant, maybe found in front of a sporting goods store or even the Bass Pro Shops, and they will enjoy the food and say go here before they’re gone, or anything like that. Of course if the commercial were to happen, I’d ask if we can shoot it on location, and be sure to get waivers signed and have permission. There will be a portable fire pit, along with a pop up tent, as well as having photos of a camp trailer. To eat the food on, there will be various camping chairs set up around the tent and fire pit. The food will be served on paper plates and the plastic holders, along with plastic forks and spoons, if needed. Drinks will be served in those red solo cups, which are a camping go to for juice, not filled with alcohol. The uniform would vary, depending on the time of year. During the fall and winter times, the employees will wear one of those poofy vests and long sleeved shirts with our logo on it, and during spring and summer a t-shirt will be the uniform. The name of the pop up restaurant is Hungry Camper, because people are hungry, and it's camp food. The logo will be of a campfire with Hungry Camper written vertically through it.

Implementation Evaluation Control

For a small business like the Hungry Camper, we have to have a certain kind of strategy in order to make it known and to market it better for it to be successful. Because it is a small business, there will pretty much be one main person doing the main things, while little add ons are there to help. Really, it'll be all one main person, with little help from others.
"Marketing implementation
The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives." (Marketing)
Of course, getting to know the customers is better than anything, and because of how the Hungry Camper is, it'll be easy. A bunch a people around a campfire, enjoying life and talking. It's all very personal, and I think that is a really great way to get to know our customers, and they keep wanting to come back for more, as well as inviting more people. The way that this is a really good way of marketing is that it'll make the customers feel really comfortable and enjoy their experience, which is what we really want. They'll go and tell everyone they know about it, and that will be how it goes. The customers always enjoying their experience, going and telling everyone, and it'll just all go together. "To find the best marketing strategy and mix, the company engages in marketing analysis, planning, implementation, and control. Through these activities, the company watches and adapts to the actors and forces in the marketing environment." (Marketing)

Price

The price on the product will of course vary on how well the grocery stores are selling certain products that my business will have to buy. The price of beef is different in Las Vegas than it is in Los Angeles, so we have to work that into a budget as well. Especially if this is going to be a country traveling food business. "And customers are interested in more than just the price; they are interested in the total costs of obtaining, using, and disposing of a product." (Marketing) This will also vary on how much of the food is being eaten. We aren't going to put a bunch of food in the fire, mainly because that will be a waste, but also because the customers will be telling us what they want in their food. It will be like a Port of Subs kind of experience; you tell us what you want, and we make it right there in front of your face. "Price: The amount of money charged for a product or service, or the sum of the values that customers exchange for the benefits of having or using the product or service."

Promotion

To see how well Hungry Camper will go, I might go with this definition, "Promotional pricing
Temporarily pricing products below the list price, and sometimes even below cost, to increase short-run sales," to see how well our sales would be. If cheaper is better for how well we do, and we are still making money, then that should be better. If it turns out to be a real bust, then, well, we will have to go and make the pricing higher than needed for a short while. kind of like the opposite of Promotional Pricing.
To get the Hungry Camper out and known in the world of food, I will use social media to up and boost my businesses reputation. By creating a Twitter, Facebook, and even Instagram page, and talk only good and share it with a lot of people, it will be so easy to get this business running great. Having a really great support system helps loads as well, because then, they will brag about having camping food and they didn't even go camping. Also testing out chairs in front of a camping store, it'll help out my business, as well as their business. There will of course be a logo and slogan, which is also part of the mission statement.
"Any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor."

Distribution

Hungry Camper's distribution will pretty much be wherever the nearest grocery store is when we get to the location. It will be the standard food to get, the beef, a bag of carrots, a bag of potatoes, whatever else kind of food we want to be a part of the full meal. We will get Hershey's chocolates, graham crackers, and marshmallows. Drinks will be juice and water. Really there is nothing that my business can't get from any other grocery store.
"Distribution center
A large, highly automated warehouse designed to receive goods from various plants and suppliers, take orders, fill them efficiently, and deliver goods to customers as quickly as possible."
If Hungry Camper were to become a full blown out successful business, maybe instead of buying things from the stores, we could sell our own product. We could get our own beef, carrots, potatoes, even graham crackers and marshmallows. We could end up selling our own product and using our own product while having our own portable business. Maybe we could even create shirts and hats and pins and distribute them to different camping stores and have our product be known to be a part of camping.
"Exclusive distribution
Giving a limited number of dealers the exclusive right to distribute the company’s products in their territories."

Product

The product would be to create a normal kind of food that would just be eaten camping, and turn it into something that has a feeling. "Developing the product concept into a physical product in order to ensure that the product idea can be turned into a workable market offering." Tinfoil dinners are normally just a full meal, but I want it to create that feel of want and need, like you're craving it, craving a Tinfoil dinner straight from a campfire, where will you go for that? You know exactly where to go, and that is The Hungry Camper. Same thing with S'mores; where will you go for a straight from the campfire, woodsy taste? You can't just get it from your house, even if you have a fireplace, like who does that? It isn't good or smokey or even warm feeling. You go and get your family and friends and you know exactly where to go. Straight to the Hungry Camper! That is the kind of product that you need. "Product: Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need."
"Product development: A strategy for company growth by offering modified or new products to current market segments."
With Hungry Camper, for a specialty night, we might have some special kind of chocolate other than the original Hershey's Chocolate bars. We might get some Ghirardelli chocolate for a premium food. Or for the Dutch Oven pies, we might go and actually make the pie filling with fresh apples, other than the apple pie filling cans they have for sale. It all depends on how much we are making, and how much demand there is for it.

Target Marketing Strategy

"McDonald’s say “I’m lovin’ it.” Such deceptively simple statements form the backbone of a product’s marketing strategy." Hungry Camper's slogan is, "Camp food without even leaving your city." It describes what we are all about, without going into too much detail. With this, it will be known and it is catchy, it catches the customer's attention. "Marketing strategy: The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships." Once Hungry Camper is local, people who don't want to leave the city to fulfill their craving of camping food will be able to get such food without leaving their place of living. That is one thing that we are aiming for. This food isn't something that is easily accessible to most people, but it is enjoyed by most people as well. Using this to our advantage, Hungry Camper will easily become a known name to anyone in any city that it is at. Locally, even though it is the city, people are going camping and enjoying the outdoors ore often, so of course they will want the food that feels like you're camping. As well as being outside and near a fire, sitting with people of the same interests, and good vibes, who wouldn't want to go to Hungry Camper for some good old fashioned food and the feel of camping?

Situation or SWOT Analysis

The strength for my business will be that it is portable; all it has is a pop up tent, with folding camping chairs, as well as a portable grill that a campfire can be built into it. Weakness would be the weather could change, the wind and rain would take out the fire and then there would be no food. Where it will be would have another weakness, being that it'll be in front of a sporting goods store, especially The Bass Pro Shops, and competition would be Johnsonville Brats, so that would be a threat and a weakness altogether. Opportunities would be to show customers of both the business and the sporting goods store what you can cook on a camp out, what kind of chairs are comfortable as well as how to cook for a camp out.
“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.”

Objectives

The Objectives of the Hungry Camper is mainly to be sure that the customers enjoy their experience. Other than that it is to make sure we stay within budget. Staying within budget is much needed because we are a small business to begin with. If we go over budget, we could be screwed and not be able to have our business anymore because of the fact we have no money because of going over budget. "Defining the problem and research objectives is often the hardest step in the research process." This would be a main problem and it would be defined almost immediately.
"Objectives and issues: The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."
In order to stay on track, there will be a set amount per thing that we need to have. There will be envelopes specifically made for each thing needed, so we stay on budget.

Business Mission Statement

"Go from a Hungry Camper to a Happy Camper!" 

This is my mission statement because you can have camp food when you need it, right where you expect it to be. Feel like you are camping, when you really aren't. You don't have to wake up feeling like you've slept on a bunch of rocks, worrying about if your own griddle works enough to make you breakfast. You don't have to come back to camp after a long day of hiking to see that you can't have a campfire at your campground, come to us, and we will do the hard work for you. "A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: Glossary) "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?"