Target Marketing Strategy

"McDonald’s say “I’m lovin’ it.” Such deceptively simple statements form the backbone of a product’s marketing strategy." Hungry Camper's slogan is, "Camp food without even leaving your city." It describes what we are all about, without going into too much detail. With this, it will be known and it is catchy, it catches the customer's attention. "Marketing strategy: The marketing logic by which the company hopes to create customer value and achieve profitable customer relationships." Once Hungry Camper is local, people who don't want to leave the city to fulfill their craving of camping food will be able to get such food without leaving their place of living. That is one thing that we are aiming for. This food isn't something that is easily accessible to most people, but it is enjoyed by most people as well. Using this to our advantage, Hungry Camper will easily become a known name to anyone in any city that it is at. Locally, even though it is the city, people are going camping and enjoying the outdoors ore often, so of course they will want the food that feels like you're camping. As well as being outside and near a fire, sitting with people of the same interests, and good vibes, who wouldn't want to go to Hungry Camper for some good old fashioned food and the feel of camping?

Situation or SWOT Analysis

The strength for my business will be that it is portable; all it has is a pop up tent, with folding camping chairs, as well as a portable grill that a campfire can be built into it. Weakness would be the weather could change, the wind and rain would take out the fire and then there would be no food. Where it will be would have another weakness, being that it'll be in front of a sporting goods store, especially The Bass Pro Shops, and competition would be Johnsonville Brats, so that would be a threat and a weakness altogether. Opportunities would be to show customers of both the business and the sporting goods store what you can cook on a camp out, what kind of chairs are comfortable as well as how to cook for a camp out.
“Strengths include internal capabilities, resources, positive situational factors that may help the company to serve its customers and achieve its objectives. Weaknesses include internal limitations and negative situational factors that may interfere with the company’s performance. Opportunities are favorable factors or trends in the external environment that the company may be able to exploit to its advantage. And threats are unfavorable external factors or trends that may present challenges to performance.”

Objectives

The Objectives of the Hungry Camper is mainly to be sure that the customers enjoy their experience. Other than that it is to make sure we stay within budget. Staying within budget is much needed because we are a small business to begin with. If we go over budget, we could be screwed and not be able to have our business anymore because of the fact we have no money because of going over budget. "Defining the problem and research objectives is often the hardest step in the research process." This would be a main problem and it would be defined almost immediately.
"Objectives and issues: The company’s objectives should be defined in specific terms so management can measure progress and plan corrective action if needed to stay on track. This section describes any major issues that might affect the company’s marketing strategy and implementation."
In order to stay on track, there will be a set amount per thing that we need to have. There will be envelopes specifically made for each thing needed, so we stay on budget.

Business Mission Statement

"Go from a Hungry Camper to a Happy Camper!" 

This is my mission statement because you can have camp food when you need it, right where you expect it to be. Feel like you are camping, when you really aren't. You don't have to wake up feeling like you've slept on a bunch of rocks, worrying about if your own griddle works enough to make you breakfast. You don't have to come back to camp after a long day of hiking to see that you can't have a campfire at your campground, come to us, and we will do the hard work for you. "A statement of the organization’s purpose—what it wants to accomplish in the larger environment." (Marketing: Glossary) "Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be?"

EOC Week 7: Pitch

Camping food, most people want that kind of food that tastes like you’re camping, without having to go out and actually camp. The structure would be a little pop up tent cover, with a campfire in the middle of it in a grill, but with a campfire in it. This would be out at a park or something relatively close to one, where you’d go and get food that you’d normally eat while camping. The main one would be tinfoil dinners; it has burger meat, carrots, potatoes, anything you want on it really. That has the main meal and the side dish. For beverages there’d be water, Gatorade, bug juice- camping drinks. For desserts there would be s’mores and dutch oven pies. 

EOC Week 6: Me x 3

When I say my camera is part of my personality, I mean it. I take my camera everywhere, just in case I see something that I like, whether it is artistic or just shooting street photography. It is a huge part of who I am, and I feel naked without it. When I am out of town, I probably take at least three hundred photos a day; different views of the same object, or of random objects that are practically pointless, but I shoot them anyways. Ever since I took up photography, it turned from being a passion, to being an obsession.

This may be an odd thing to say is part of my personality, but my tattoos are a big part of me as well. I have 3, and planning on getting more. The one on my shoulder Harry Potter related; the Deathly Hallows, meaning I will die for power, die for love, but I’ll greet Death as an old friend, as well. I have a skull and crossbones on my ankle and around it read, “Dead Men Tell No Tales.” That is my love for pirates, as well as my favorite quote from Pirates of the Caribbean. My final one is on my bicep that says, “Not Invisible,” from a song by Hunter Hayes. It is the most meaningful one I have, because it reminds me to never feel invisible again. I have more coming, but those are it for now.

My third object that describes me is my corkboard with the USA map painted on it. I want to travel a lot after I’ve graduated, and it shows the places I’ve been to already. More pins are going in slowly, but I’m really excited to see every state on that map having at least one pin in it, for sure. I am actually planning a road trip next summer to visit all the western states, it’ll last 9 days, and I am so excited how that’ll turn out; the new places and views, and a new experience. It’s all very exciting for me.

EOC Week 4: New Phone App

An app that helps you figure out what to eat. I know what you might be thinking, “how would you even start that?” Well, what it would have is an account you would create. On that account you would answer questions like, “what do you normally eat?” “What are you allergic to?” “What is your favorite food?” “Name the fast food places you eat at,” “Name the restaurants you eat at,” and things relating to that. Once you have filled out the personal questionnaire, you would then answer some questions to help you find out what you want to eat. Questions like, “Are you in the mood for greasy food?” “Would you like healthy food?” “How does chicken sound?” “Would you like to make the food?” “Do you want delivery or pick up?” and even more questions to that. Once that is finished being answered, the questions will be processed and in just a few moments, your need for food and what it is, will be solved. When it is finished being processed, the screen will pop up with what you want, be it a picture of the food or it saying what it is you want to eat. It will show up a map of different places you can get the food from; fast food and restaurants. It will also show a list of ingredients and how to make the food as well. You could call this app, “I don’t know, what do you want?” and you can go from there. There are indecisive people in this world, and knowing where to eat is a big part of it. With this app, you can finally stop getting into arguments and frustrations about knowing where to eat and being happy with it.